In the age of the internet researching just about anything is as simple as dreaming up a search string and hitting enter. Researching cars is one of the simplest searches there could ever be; start with the manufacturer’s web site to get a complete set of specifications; then focus your attention to sites that review cars. The people who write responsible reviews are professionals in their own right and have no axe to grind, they write it the way they see it.
Researching the car itself is actually the least of the problem; you are now faced with picking the dealer you will take your business too. Remember; when it’s all said and done, it’s the Subaru dealer in Frankfort, not the manufacturer that can offer the deal you want and looks after your warranty issues, service and repairs over the years.
Buy local. The Subaru dealer in Frankfort has a reputation to consider. A local dealer will want to build on his reputation locally so that he gets the all-important word of mouth advertising, repeat sales in the future and the service and maintenance work over the life of the car.
Check with the Better Business Bureau and see if there are any outstanding issues with the dealership. The BBB is something that is often neglected but should not be, as they hold a wealth of information on local suppliers. Continue with researching the potential dealer’s reputation by simply snooping around. Often you can spot a dealer’s sticker or license plate frame on a car in a mall parking lot; if convenient, introduce yourself to the vehicle owner, tell the person what you’re planning and ask for their experiences. Three or four comments, one way or the other, can quickly reinforce the choice that you need to make.
Do not be obnoxious, the old saying “you can catch more flies with honey than you can with vinegar” is really true. Be cordial to the personnel working at the Subaru dealer in Frankfort but make your approach professional, a sales executive is no different than anybody else, he or she wants to be treated with respect and this approach often leads to a deeper discount. Keep an open mind; even though you have done your homework to get this far, you have yet to test drive your choice. If you find that you really do not like your initial choice, talk to the salesman about other alternatives and start again.
Once you have decided that you like what you see, it is time to visit the local Subaru dealer in Frankfort. You are invited to test drive a new Subaru at Hawk Subaru in Joliet.